TAMPA, FLORIDA – The University of South Florida (USF) felt their branches were in great need for a refresh. With a built-in prospective member base who are college-aged, USF wanted to add some visual interest that better relate to the population. Nova worked with USF to interpret their brand and create some brand assets to enhance the space and immerse members in color and University imagery with some space for promotion.
With the cavernous nature of the branch, Nova visually anchored the Concierge, Education Center, and Teller areas in the lobby with focal walls. Iconic elements were also created for the Executive area on the second floor.
Marshall Student Center
For their new location inside the Student Center, USF asked Nova to create a program based on that installed at the Main Office, but adhering somewhat to the University’s brand palette.