BARTLESVILLE, OKLAHOMA – Fresh from a recent name change and rebranding, Truity signed on with Nova to update their network beginning with their Main Office branch in Bartlesville, OK. Collaborating with the Truity team, we chose a community-specific direction that can be customized per location. The large scale of the lobby space, which opens to the second floor, combined with the new, bright brand palette provided a generous canvas for creative visual elements. At the heart of the program, murals feature composites of recognizable icons of the area accented by brand colors, while image panels adorning the lobby and offices throughout the building highlight local photos submitted by employees. Members and staff entering the branch are now delighted by their own personal connections to the graphics, which add warmth and story to their overall experience. Modifications also included flooring changes and light construction. With this program play booked from the pilot launch, Nova continues to on other branches in the Truity network.